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Lake Effect Converation with Mike Westendorf

Mike Westendorf and Mitch Teich talk about two challenges meteorologists face: descriving the weather and also how we feel about it. Listen to the full segment on the WUWM website.

CBS 58 Talks about IW (March 2017)

Meteorologist and CBS58 reporter Michael Schlesinger meets the team of future weather forecasters at the University of Wisconsin Milwaukee learning to apply their trade for the benefit of real world clients.


The Milwaukee Journal Sentinel Reports on Innovative Weather

Higher Education reporter Karen Herzog spent some time with the founders and staff of Innovative Weather and shares her report with readers of the Milwaukee Journal Sentinel. When We Energies mobilizes repair crews before an ice storm, or the Milwaukee Brewers close the Miller Park roof in the middle of a game, the decisions are based on up-to-the-minute weather tracking customized to their needs by a team at the University of Wisconsin-Milwaukee... read the full article on JSonline.com - Photo credit Mike De Sisti

Dr. Paul Roebber speaks at TEDxUWMilwaukee

This talk was given at a local TEDx event, produced independently of the TED Conferences. Paul founded Innovative Weather at UW-Milwaukee, where students are responsible for the forecasting. Many companies rely on them for this, with an incorrect forecast resulting in a potential loss of thousands of dollars for those companies. Is it true that the weather man is always wrong? What can we learn from our failure?

Dr. Paul Roebber discusses Lake Michigan's dropping water levels with CBS58

"Lake Michigan, the only Great Lake located within the United States and a huge source of recreation in our area, is two and a half feet below normal...Of course this year's rain & snow drought also played a role. In addition, scientists say evaporation coming off the lake due to a warming of the water temperature is a major reason for the big drop. The lake temperature has risen more than 20 degrees since the 1960s."

Read the full article and watch the video on the CBS58 website.

Tom Luljak interview with Mike Westendorf and Michael Hansen

Innovative Weather is UWM's non-profit weather risk-management service that offers training for UWM students in meteorology and also provides customized weather forecasts. Listen to the full interview on the WUWM website.

What is Innovative Weather?

Watch our partners, staff, and students talk about the Innovative Weather experience.

IW's Mike Westendorf talks to FOX6 about Oklahoma tornado aftermath

Read the full article on the FOX6 website.

IW's Josh Verbeten talks to FOX6 about Oklahoma storm chasers

Read the full article on the FOX6 website.

Innovative Weather featured in the UWM College of Letters & Science newsletter, InFocus

"When a blustery winter snowstorm is on its way, We Energies looks to a group of meteorologists and atmospheric science students at UWM to predict when and where it will hit and how strong it will be. UWMís Innovative Weather group is the energy companyís main resource for determining the size of its crew, and where and when it should be dispatched. For the students, itís an opportunity to obtain meaningful work in their future professions."

Read the full story on pages 4 and 9 of the April 2012 issue of L&S InFocus.

Innovative Weather gets coverage in the Bulletin of the American Meteorological Society

"IW provides extensive training for student interns, so there is an important educational component (service learning) to the program. This training ultimately benefits the private companies that hire these graduates and represents an unquantified but real cost savings for them."

Read the full story from the July 2010 issue of Bulletin of the American Meteorological Society.

Innovative Weather featured in the UWM faculty and staff newsletter, Collegium

"Most recently, three of our student staff members moved into full-time employment in operational meteorology: one with the National Weather Service, two with private forecasting firms. All three students were competing with 50, and at time up to 100 other applicants in this very tight job market, yet they were offered the jobs. Each employer praised their UWM education along with the expertise and maturity our graduates gained through their IW experience."

Read the full story in the Spring 2010 issue of Collegium.

Innovative Weather at the University of Wisconsin–Milwaukee
600 E. Greenfield Ave. RM 3096, Milwaukee, WI 53204 (view map)
E-mail: Alex Bukvich abukvich@uwm.edu
(414) 229-2900